Friday, May 07, 2010

Advertising Fiji

from w
Fiji Village (and I presume it is a handout) may put a spin on this but honestly the Fiji background to weather forecasts on Australia's Channel Seven TV in the mornings is barely worth it. Just a guy standing in water, or trying to get tourist children to say 'Bula'. He doesn't seem to able to talk to people. Channel Seven isn't the brightest kind of TV anyway. Okay, that's my grouch for today, but I hope Fiji wasn't paying for his bed and board.

Fortunately however, the advertisement for Fiji on the TV, again Channel 7, is very good, showing people this time.

Tourism Fiji launches initiative with channel 7 tv
Publish date/time: 08/05/2010 [13:03]
Millions of Australians have been waking to scenes of sun and sand and the world class resorts in Fiji on the most popular morning television news and current affairs programs on Channel Seven's " Sunrise".

Tourism Fiji and Australian Airline Jetstar have teamed up to launch the TV initiative this week providing Channel Seven's "Sunrise" programe with an opportunity to broadcast its Australian weather reports live via satellite from Fiji for five days. Locations for the broadcast include hotels and resorts on Viti Levu and in the Mamanuca Islands.

The programme kicked off last Monday with the Intercontinental Golf Resort & Spa at Natadola providing the perfect backdrop for the first series of live crosses back to the show's Sydney headquarters.

Tourism Fiji CEO Josefa Tuamoto said they have also teamed up with hotel and resort operators to advertise in the Australian dailies to ensure interest visitors can book their holidays easily. Tuamoto said the campaign is drawing very positive results. Fiji hotelier partners joining the exercise also include Shangri La's The Fijian Resort, the Westin Denarau Island Resort & Spa, Plantation Island Resort and Musket Cove Island Resort.

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