Monday, October 15, 2012

Designing a logo

from w
At first I did not like the new brown and white logo for the revamp of Fiji's plane - after the brilliant rainbow colours of Air Pacific which to me really represented the colours of Fiji.  The new Fiji Airways is quite different.  However it does look good from various angles, is neat, is specific to Fiji with the masi design and thanks to the Lauan artistic lady who designed it, Makereta Matemosi. 

Quote from the media back in August:
At the centre of the new Masi symbol is a distinctive Teteva motif, which symbolises the airline, its values, and the spirit of Fiji. As an integral part of the new 'Fiji Airways' brand, this Teteva was designed to represent spirituality, consideration of others, Fijian hospitality, and the connection that 'Fiji Airways' will offer between Fiji's 333 islands and the rest of the world.
"It was over a year ago that we started work on this ambitious project to re-brand our airline and design a new brandmark for the new 'Fiji Airways'. While the new name had a lot of history associated with it, we decided that we wanted a new and distinctly Fijian symbol and brandmark that would help us best represent the country while also ensuring our planes stand out at some of the world’s busiest international airports. In short, we wanted a flying billboard for Fiji and its stunning 333 islands in the South Pacific", said David Pflieger, Air Pacific's CEO and Managing Director.
"Fiji is universally well known for its stunning natural beauty and amazing people, but what is not so well known is its centuries-old culture that offers visitors an opportunity to not only unplug from their hectic day-to-day lives but lose themselves in the tranquillity of Fiji's South Pacific authenticity. As Fiji's national airline, we think the distinctive Masi symbol, the brandmark and their colour tones are a perfect fit with Fiji's heritage, and the beauty and warmth of the Fijian people and the islands themselves," Mr. Pflieger added.








2 comments:

jelly andrews said...

Cool! This logo is really attractive. Two thumbs up. I love the colors.

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