Flashmob dance in Fiji

from w
There's a nice video of what appears to be a spontaneous improvised dance in a restaurant, but when you see the red T-shirts and co-ordination of movements you realize it's not spontaneous at all. Just an advertising ploy.
Pity, it would have been fun if it was for everybody to watch or join in. Go to http://www.youtube.com/watch?v=eiEDfCsA85c Sorry, I don't know how to do this link directly!
One comment was interesting -
We should do the CIBI next.... at the BUS STAND!!!! since Fiji won the 7s!! :D

tuimabualau 16 hours ago
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And later - The Fiji media caught up with the blogs, facebook and youtube. The new media is of course social networking rather than the corporations! In Fiji Sun -
Flash mobs surprise shoppers

writer : JYOTI PRATIBHA

11/28/2011

Vodafone has done it again. This time, they introduced the concept of flash mobs in the country. A flash mob is a large group of people who gather at a public location to perform a pre-defined action, typically a brief dance, and disperse rapidly after the event has concluded.

Flash mobs are an internet phenomenon of the 21st century. Although flash mobs don’t happen online, in general they are organised using social media, viral e-mails, or websites.

The event caught people enjoying lunch at the MHCC Foodcourt on Saturday off guard. Vodafone Fiji media liaison and event management officer Lenora Qereqeretabua said the idea was suggested to them by a customer who had seen one done overseas.

“We wanted to be the first to bring it to Fiji. Response was fantastic, everyone was taken by surprise and some even joined in. Definitely more are coming to locations around Fiji,” Ms Qereqeretabua said. “We did it because we wanted to be first, because it’s fun and refreshingly different. We are very grateful to MHCC for letting us use their premises.”

Flash mobs have been around since 2003, mainly in the United States of America, United Kingdom and Europe, where it received a lot of attention from the media. Subsequently, companies picked it up to use it for viral marketing and even advertisements. The T-Mobile Dance is a famous example.

Flash mobs are out of the ordinary and simply fun. People can catch Vodafone Fiji’s flash mob on YouTube and Vodafone Fiji’s Facebook page.